#60 LAUREN ARMES - FOUNDER AND CEO OF WELLTODO; GLOBAL INDUSTRY PLATFORM FOR THE WELLNESS INDUSTRY
Lauren Armes (@laurenarmes) is the Founder and CEO of Welltodo (@welltodoglobal), a global industry platform for the wellness industry – now worth an estimated $4.5 trillion. She is also the leading Business Coach for experts and coaches in the wellness sector – with an esteemed client list which includes Dr Hazel Wallace, Zoe Blaskey, Adrienne Herbert, Alice Liveing, Chloe Brotheridge, Amy Rushworth, Becki Rabin and many more.
Lauren also hosts both the Business of Wellness podcast and EXPERTS – both shows are available on iTunes and Spotify.
As well as coaching some of the industry's most respected entrepreneurs and influencers, Lauren has been featured as an industry expert on the BBC series The Apprentice, as well as by The Times, Evening Standard, Glamour, Red, Grazia, Cosmopolitan, Women's Health and more.
ABOUT WELLTODO
As experts on the future of wellness, Welltodo’s mission is to provide our clients with the tools they need to foster innovation, spark growth, and connect with consumers in more meaningful ways.
Leveraging its insights into key market drivers, key players across categories, and consumer trends, Welltodo offers specialist advisory services to high-growth startups and established brands wanting to innovate or expand into the wellness sphere. We work with clients to build strong, innovative products, services and brands in the ever changing wellness marketplace – and clients include Danone, Unilever, Nestle, Lululemon, Investec, Financo, Soho House Group and Virgin Active.
WHAT WE CHAT ABOUT
-The ‘theatre’ of building an expert brand
-The desire to always be improving
-The balance between contentment and yearning for more
-The Yin and Yang of business
-The challenges of building a successful business
-Thoughts on the ten year plan
-How ‘success’ isn’t synonymous with having no problems
-The importance of strategy and mindset work combined
-The energy of money
QUOTES
‘It’s so easy to gloss over the messy stuff - who wants to reflect back on the time when they had no money!’
‘Entrepreneurship means getting uncomfortable with failure.’
‘You wouldn’t want to die knowing you didn’t try!’
‘You can have the best strategy in the world, but if you don’t believe in yourself, then it’s futile.’
‘It’s more important for your business to feel good than look good.’
REFERENCES
Well To Do
‘The Four Hour Work Week’, Tim Ferris (book!
Tony Robbins (coach)
‘The Big Leap’ Gay Hendricks (book)
10% off Liforme yoga mats with affiliate code HUSLER
37%+ off on the MP website with affiliate code THEHUSLERS (beats any sale)
25% off our online platform with code THEHUSLERS25 (25% off single 12 month membership or reoccurring monthly membership until cancellation)
THE HOSTS
@adamhusler - Drawing from a variety of lives lived off the mat, Adam Husler brings a unique perspective to those who seek more from yoga than making pretty shapes. He offers creative, effective and clearly-sequenced teachings that focus on balancing flexibility and strength; physically and mentally. Educated by globally renown teachers, including Jason Crandell and Michael Stone, Adam specialises in a signature style of Alignment-Based Vinyasa— fuelled by a fascination with anatomy and a desire to ask ‘why?’.
Based in London, Adam teaches a robust schedule in one of the worlds top yoga studios, Triyoga, and world leading gym, Equinox. On top of this, Adam leads workshops, trainings and teaches festivals continuously around the world, leaving him with thousands of teaching hours under his belt and plenty of appearances in national and international media.
For workshops, trainings, events and retreats, find out more here.
@iamhollyhusler - From belting out original pop tunes at the London O2 stage to 20,000 people, whilst supporting Westlife, to singing healing mantras and playing magical instruments, to seas of sleeping yogis, at events and studios across the globe; Holly’s journey has led to a deep desire to help people find conscious connection and their own inner peace.
For workshops, music, events and retreats, find out more here.
