#79 - JAMIE WILD - CO-FOUNDER OF NON-ALCOHOLIC SCOTTISH SPIRIT, FERAGAIA (Copy)
Jamie Wild is the Co-Founder and creative lead at Feragaia (@feragaia) whose bold vision ‘to redefine alcohol-free drinking’ fuels the differentiated positioning and confidence of The Original Free Spirit. Jamie previously worked in the spirit business at Pernod Ricard and Sipsmith.
Feragaia, its name, meaning “Wild Earth” in Latin and Greek, is a small batch 0.0% ABV spirit that is distilled using age-old techniques in the first working 0.0% ABV distillery in Scotland, It’s 14 carefully selected land and sea botanicals are expertly distilled to create a refreshing depth of flavour. In November 2021, Feragaia announced it had received £1.5 million investment, from Scotland’s leading conservationist, Andres Povlsen and In March 2022, Feragaia became B Corp accredited.
Get 20% off at Feragaia’s website with code HUSLER.
WHAT WE CHAT ABOUT
-B-Corp certification and being a force for good in the world
-Creating an original non-alcoholic spirit that doesn’t seek to replicate alcohol
-Challenging someone’s palette in order to help them engage in the moment
-Being an entrepreneurial child
-Supporting the Scottish environment and the environmental benefits of seagrass meadows
-Why people drink alcohol and social expectations that surround it
-Beyond dry-january
-The irony of drinking alcohol on a date and becoming less like yourself
-Building a brand around the sense of grounding you feel in nature
-Creating a new business in a purposeful way
-Focusing on the path not the prize
PERKS FOR YOU
10% off Liforme yoga mats with affiliate code HUSLER
10% off Colorful Standard clothing with code HUSLER10
25% off our online platform full of yoga, sound and meditation, with code HONEST25 (25% off single 12 month membership or reoccurring monthly membership until cancellation)
THE HOSTS
@adamhusler - Drawing from a variety of lives lived off the mat, Adam Husler brings a unique perspective to those who seek more from yoga than making pretty shapes. He offers creative, effective and clearly-sequenced teachings that focus on balancing flexibility and strength; physically and mentally. Educated by globally renown teachers, including Jason Crandell and Michael Stone, Adam specialises in a signature style of Alignment-Based Vinyasa— fuelled by a fascination with anatomy and a desire to ask ‘why?’.
Based in London, Adam teaches a robust schedule in one of the worlds top yoga studios, Triyoga, and world leading gym, Equinox. On top of this, Adam leads workshops, trainings and teaches festivals continuously around the world, leaving him with thousands of teaching hours under his belt and plenty of appearances in national and international media.
For workshops, trainings, events and retreats, find out more here.
@iamhollyhusler - From belting out original pop tunes at the London O2 stage to 20,000 people, whilst supporting Westlife, to singing healing mantras and playing magical instruments, to seas of sleeping yogis, at events and studios across the globe; Holly’s journey has led to a deep desire to help people find conscious connection and their own inner peace.
For trainings, workshops, music, events and retreats, find out more here.
